Nov–Dec 2021
JioBlackRock
My team and I reimagined how complex financial data could be transformed into intuitive user flows, calculators and decision tools designed to scale across 40M+ users and diverse investor profiles.
Gen-AI
ML
InclusiveTechnology
Innovation
Nov–Dec 2021
JioBlackRock
Sahana Sundar (Carnegie Mellon University)
Ranveer Singh (TenXer Labs)Designed an inclusive video calling experience addressing accessibility gaps, reaching 4Million+ people globally and supporting a community of 40+ sign language users.
Gen-AI
ML
InclusiveTechnology
Innovation
Design Team
Me (UX Designer - Contract)
KK (UX Designer)
Dhiraj (Lead UX Designer)
Ayushi (Lead UX Designer)
Me (UX Designer - Contract)
KK (UX Designer)
Dhiraj (Lead UX Designer)
Ayushi (Lead UX Designer)
Product Eco-system
Collaboration
Product Management
Business
Legal
Engineering
Research
Product Management
Business
Legal
Engineering
Research
Timeline (3 months sprint)
Overarching Goal
Overarching Goal
To design an investment advisory platform that makes investing simple for the everyday Indian investors by giving them the confidence to understand advanced market trends.
To design an investment advisory platform that makes investing simple for the everyday Indian investors by giving them the confidence to understand advanced market trends.
Since this project is under an NDA, I’m unfortunately unable to share details. However, I’ve outlined the tasks I contributed to and my experience working on the product!
Since this project is under an NDA, I’m unfortunately unable to share details. However, I’ve outlined the tasks I contributed to and my experience working on the product!
My Responsibilities
My Responsibilities
While I contributed across the end-to-end product design, I focused on 2 core areas:
While I contributed across the end-to-end product design, I focused on 2 core areas:
1.Building customer trust through value-driven insights
1.Building customer trust through value-driven insights
Mapped critical user journey moments to actionable, value-driven insights.
Mapped critical user journey moments to actionable, value-driven insights.
Data → Insight Mapping
Worked with tech and financial analysts to understand:
What data we could pull (fund types, sector mix, cap distribution)
What meaningful insights users actually care about.
Worked with tech and financial analysts to understand:
What data we could pull (fund types, sector mix, cap distribution)
What meaningful insights users actually care about.
2.Converting data into simple, clear visual insights
2.Converting data into simple, clear visual insights
I simplified complex financial data and charts into easy-to-understand visual takeaways, ensuring users could quickly grasp the things that matters.
I simplified complex financial data and charts into easy-to-understand visual takeaways, ensuring users could quickly grasp the things that matters.
Impact
40%
40%
decrease in user drop-off after simplifying data visualizations (A/B tested with 50 participants).
decrease in user drop-off after simplifying data visualizations (A/B tested with 50 participants).
88%
88%
of participants (35 out of 40) engaged with the advanced insights powered by BlackRock Aladdin and described them as uniquely valuable.
of participants (35 out of 40) engaged with the advanced insights powered by BlackRock Aladdin and described them as uniquely valuable.
2M+
2M+
projected users at launch, positioning the product to influence how everyday Indian investors access financial guidance.
projected users at launch, positioning the product to influence how everyday Indian investors access financial guidance.
Key Takeaways
My team often highlighted my strength in navigating complex, ambiguous problem spaces, largely because constantly asking “why?” helped me bring clarity and focus to the product direction.
Collaborating with legal, finance, business, engineering, and design taught me how to extract the right insights from domain experts and translate them into meaningful design decisions.
I grew significantly in simplifying dense financial data into visual stories that are easy for users to understand and act on.
My team often highlighted my strength in navigating complex, ambiguous problem spaces, largely because constantly asking “why?” helped me bring clarity and focus to the product direction.
Collaborating with legal, finance, business, engineering, and design taught me how to extract the right insights from domain experts and translate them into meaningful design decisions.
I grew significantly in simplifying dense financial data into visual stories that are easy for users to understand and act on.
Goodbye notes
